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The Growth of Digital Marketing in Africa (Innocent Uchenna) | Breakfast Central | News Central TV

Today we’re going to talk about the growth of digital marketing in Africa. And joining us to discuss Online Marketing in Africa is Innocent Uchenna who is a specialist in the Digital marketing industry.

A majority of urban Africans own Internet-capable devices and go online regularly. If infrastructure investment continues, the Internet will take hold on a much larger scale in the coming decade—potentially adding $300 billion a year to Africa’s GDP. When will this happen? What hope do we have as Africa? How do you drive digital growth for brands?

This is an exciting time to be in digital marketing as there are enormous opportunities – how can young people plug into this industry?

What are some of the biggest challenges that the consumer may experience with digital marketing?


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